About PerPharmance



PerPharmance is all about the use of performance professionals in naturalistic simulation / scenario creation to better understand issues, behaviours and interactions in the healthcare and pharmaceutical sectors around the world.


Our methodology taps into an under-explored area of market research. Using performance professionals with improvisation backgrounds allows us to bring to life situations and gather a rich understanding of interactions that cannot be easily understood without using them. Observing and analysing human behaviour is the best way to understand human problems.


PerPharmance works using the following 8 step process.


PerPharmance was created by two very different individuals: one a professional theatre-maker and the other a pharmaceutical consultant. This unique blend of skills enables our performance professionals to probe and get under the skin of situations and bring a layer of incredible realism to each scenario and human interaction.



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PerPharmance is a division of Plan X Consulting Limited. Privacy Policy.