PerPharmance is all about the use of performance professionals in naturalistic simulation / scenario creation to better understand issues, behaviours and interactions in the healthcare and pharmaceutical sectors around the world.
Our methodology taps into an under-explored area of market research. Using performance professionals with improvisation backgrounds allows us to bring to life situations and gather a rich understanding of interactions that cannot be easily understood without using them. Observing and analysing human behaviour is the best way to understand human problems.
PerPharmance was created by two very different individuals: one a professional theatre-maker and the other a pharmaceutical consultant. This unique blend of skills enables our performance professionals to probe and get under the skin of situations and bring a layer of incredible realism to each scenario and human interaction.